About Us

The Other Consultants was born out of frustration with business-as-usual: the persistently short-term focus of marketing, rampant greenwashing, agency bloat, and a lack of affordable tools to help small business owners operate and communicate profitably, safely, and with purpose. So, we sought to build something new.

Our process begins with knowledge; before we build a marketing plan or craft eye-catching logos, we immerse ourselves in your business. With research and understanding, we unravel the essence of who you are, where you're headed, and what you need right now. It's not just about quick marketing fixes; it's about paving the way for lasting impact.

But we don't stop there. A good strategy should extend beyond profit margins; it should respect the planet and its people. Using data, creativity, and relentless curiosity, we partner with business owners to build successful brands that not only speak but act. Brands that challenge the norms and leave a mark on the world.

Why Brand Strategy Matters

Beyond the Logo

Most early-stage businesses treat branding as window dressing, something to sort out once the "real work" is done. But this backwards approach has real costs:

  • Messaging that doesn't cut through means you're burning cash on acquisition.

  • Without clear positioning, you're reacting to competitors instead of defining your own territory.

  • Teams drift without a shared understanding of what you stand for.

  • Scaling becomes messy.

And when it's time to raise capital, you're scrambling to articulate why you matter. Done right, brand strategy isn't a marketing exercise – it's how you compete and win. It shapes how customers find you, remember you, and choose you again. Here's what that looks like in practice:

Commercially, it:

  • Lowers acquisition costs by making your difference obvious

  • Increases customer lifetime value through genuine connection

  • Justifies premium pricing because people understand your value

  • Fuels organic growth through memorable, shareable positioning

Operationally, it:

  • Gives teams a clear framework for making product and marketing decisions

  • Aligns execution around a unified vision (not just this quarter's priorities)

  • Creates consistency across every customer touchpoint

  • Builds defensible competitive advantage over time

Strategically, it:

  • Signals to investors that you understand your market and your edge

  • Shows a credible path to differentiation and defensibility

  • Proves you can think beyond features to what actually drives growth

  • Creates a narrative that brings stakeholders along with you

Who We Are


  • Founder & Strategist

    Katey helps purpose-driven businesses build brands that matter – commercially and culturally. With a background spanning law, secondhand fashion, and marketing across agency, SaaS, hospitality, and corporate sectors, she brings both strategic vision and operational reality to every engagement.

    Her approach is rooted in practical experience: she's navigated the complexity of international legal systems, built and scaled her own sustainable fashion business, and studied everything from ESG strategy to brand management. This cross-disciplinary perspective allows her to spot opportunities others miss and help founders make smarter choices about where to focus and where to say no.

    Working with a curated network of marketing specialists, Katey delivers flexible, honest support to businesses redefining what growth means: aligning profit with purpose, marketing with integrity, and commercial success with genuine impact.


  • Creative Director

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Our Approach: Strategy-First Brand Building

Phase 1: Strategic Foundation — Deep Research & Brand Strategy Development

Most brands skip proper research or treat it as a formality, then wonder why their messaging doesn't land or their positioning feels generic. The problem? You can't differentiate what you don't understand.

This phase goes deep: mapping your competitive landscape, understanding what drives your customers' decisions, analysing where your business model creates advantage, and aligning your leadership team around a shared vision. It's the foundation that determines whether everything that comes after actually works.

The output isn't just a document; it's a strategic framework that gives your team clarity on what you stand for, how you're different, and how to communicate that consistently. It makes every subsequent marketing decision faster and more effective.

What's included: Operational and target market research, competitive analysis, customer insight and behavioural research, business model and growth plan analysis, and leadership alignment workshops. You'll receive a comprehensive market research report and brand strategy document covering your purpose, mission, vision, USP, personality archetype, tone of voice, brand story, and strategic recommendations for both brand development and marketing.

  • Brand strategy often reveals things you weren't expecting; new opportunities, yes, but also gaps that need addressing first.

    Sometimes the smartest next move isn't a marketing campaign. It's fixing operations, strengthening customer service, or getting your team aligned. Marketing amplifies what you already are. If the foundations aren't solid, you're just spending money to expose the cracks.

    We're not here to sell you marketing services you don't need yet. If your business needs operational work before it's ready to scale, we'll tell you. What you will get is a clear roadmap: what to prioritise now, and what to do when you're genuinely ready to grow.

    Because growth without foundations isn't growth – it's chaos.

Phase 2: Creative Expression — Visual Identity & Brand Assets

Your visual identity isn't decoration – it's how your positioning shows up in the world. The colours, typography, imagery, and design system all need to reinforce what you stand for and make you instantly recognisable.

But it also needs to be practical: working across digital and print, scaling from social posts to investor decks, flexible enough for your team to use consistently without constant designer oversight.

This phase translates your strategic positioning into a visual system that's distinctive, ownable, and built for how you'll actually use it.

What's included: A deep dive into your industry's visual landscape, followed by logo and complete visual identity system development, brand guidelines your team can actually follow, and* (depending on your needs) marketing collateral templates, digital asset libraries, and website wireframes.

*Due to the varying scope of collateral and assets, these extended creative deliverables are quoted separately from stategy and visual identity.

Phase 3: Embedded Growth — Fractional Marketing Partnership

This is where most agencies walk away. This is where we get to work.

The Value of Fractional CMO Support:

Senior marketing leadership isn't cheap and it shouldn't be. The average CMO salary starts at $120K, before you factor in the specialists needed to actually execute the work. For most early-stage and scale-up businesses, that's not realistic.

But here's what is: access to CMO-level strategic thinking on a part-time, custom-fit basis. Because we've already built your brand strategy, we're embedded in your business from day one. We're not starting from scratch with every brief or relearning your positioning with every campaign.

This structure lets us invest in both sides of growth: short-term initiatives that drive sales now, and long-term brand building that compounds over time. We adapt tactics as your business evolves while protecting the brand integrity we've worked to establish. Each initiative builds on the last, creating cumulative impact rather than scattered efforts.

And you get direct access to senior strategic thinking, not a rotating cast of junior account managers trying to interpret your vision.

What This Looks Like in Practice:

Flexible, senior-level marketing leadership that adapts to your growth stage, from strategic guidance and campaign execution to team collaboration and quarterly planning. The specifics depend on where you are and where you're headed: launching into a new market, preparing for a funding round, or building out your internal marketing function.

See our Fractional CMO Partnership service for more details.