REGENERATIVE BRAND STRATEGIST & FRACTIONAL CMO
We fix what makes marketing fail.
Then we build what makes it work.
Brand strategy and fractional CMO support for purpose-driven businesses that are done with advice that sounds good but doesn't survive contact with reality.
Build better, not just bigger.
Marketing amplifies
what you already are.
If the foundations aren't solid, campaigns just expose the cracks faster.
Most businesses don't have a marketing problem. They have a brand strategy problem — a gap between who they actually are and how they show up. Between what they promise and what they can deliver.
The Other Consultants exists to close that gap. We start with research and operational honesty. We tell you what needs fixing before campaigns can work. Then we build the strategy, identity, and marketing that makes your business grow.
WHAT WE DO ————
Senior strategy, without the agency overhead.
We work with purpose-driven startups, scale-ups, and established SMEs that need honest strategic advice grounded in commercial reality — not a retainer that starts before we've earned the right to one.
01
Brand Strategy
The foundation that determines whether everything that comes after actually works. Most businesses don't have a marketing problem — they have a brand strategy problem. A gap between who they actually are and how they show up.
We fix that first. Research, positioning, and a strategic framework your whole team can use — before a single campaign is built.
→ Market & competitor research
→ Customer interviews
→ Leadership & brand workshop
→ Purpose, mission & positioning
→ Verbal identity & tone of voice
→ Brand story & descriptor
→ Strategic roadmap
02
ONGOING ENGAGEMENT
Fractional CMO
CMO-level thinking on a part-time, embedded basis. Because the brand strategy is already built, there's no onboarding lag — I'm already inside the business. No handoffs, no junior account managers, no retainer that starts before we've earned the right to one.
The retainer is tailored to your needs, including:
→ 3–8 hrs/week senior leadership
→ Annual marketing strategy
→ Campaign strategy & execution
→ Specialist management
→ Quarterly strategic reviews
→ Direct access, no intermediaries
SUPPORTING SERVICES
03
Visual Identity
Brand strategy informs every design decision. Working with an external branding expert, we refine or rebuild your visual system so it reflects who you actually are.
→ Visual direction & concept
→ Colour, typography, system
→ Brand style guide
→ Core collateral design
04
Website Design & Build
Designed and built on Squarespace or Shopify — giving your team full ownership without ongoing technical dependency.
→ UX/UI design & wireframes
→ Copywriting
→ Technical SEO
→ Team training & handover
RECENT WORK ———
Strategy that actually shipped.
Selected projects across brand strategy, identity, and fractional CMO engagement
01
Mutual Muse
Melbourne’s premier secondhand fashion retailer
Brand alignment mid-rebrand, Shopify build, and performance marketing. Bridged a new visual identity with strategic direction, then launched and scaled digital acquisition.
+89%
Avg YoY growth, 2025
Meet the Team
-
![]()
Monet Goode
FOUNDER
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
They set the tone for everything we do. -
![]()
Emmett Marsh
SALES MANAGER
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care. -
![]()
Eleanor Parks
MARKETING DIRECTOR
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience. -
![]()
Karl Holland
CUSTOMER SERVICE MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
